Why Competitive Targeting Works
Pre-Qualified Intent: Prospects already understand the problem and solution category
Shortened Sales Cycles: Skip awareness and education phases
Higher Conversion Rates: Engaged prospects convert 3-5x better than cold audiences
2nd-Party Intent Signals: High-quality engagement data from competitor interactions
Available Competitive Intelligence Signals
Use these Unstuck Engine signals to capture competitor audiences:
Direct Post Engagement:
"Find posts of selected competitors and extract ICP from likers"
"Find posts of selected competitors and extract ICP from commenters"
Event and Community Intelligence:
"Extract ICP from event attendees" - for competitor-hosted events
"Extract ICP from group members" - for competitor-owned LinkedIn groups
Brand Monitoring:
"Find posts with selected keywords and extract ICP from likers" - using competitor brand names
"Find posts with selected keywords and extract ICP from commenters" - using competitor brand names
"Find posts with selected hashtags and extract ICP from likers" - using competitor hashtags
"Find posts with selected hashtags and extract ICP from commenters" - using competitor hashtags
Network Intelligence:
"Extract ICP from your competitors' mutual connections" - shared LinkedIn connections
Setup Process
Step 1: Identify Your Competitors
Create a list of:
Primary competitors (direct feature overlap)
Adjacent competitors (related solutions for same ICP)
Emerging competitors (new funded players)
Step 2: Configure Competitive Signals
Set up relevant signals in Unstuck Engine:
Navigate to Signals tab
Select competitor engagement signals
Input competitor company names, brand keywords, or hashtags
Click "Run" to activate monitoring
All competitor content will be automatically processed and prospects will be qualified against your ICP and persona models.
Step 3: Review Results in Records
Monitor qualified competitive prospects in your Records tab:
View ICP scores and persona matches
See engagement context (which competitor content they engaged with)
Access complete prospect profiles with 50+ data points
Export qualified prospects for outreach campaigns
Implementation Examples
For SaaS Competitors:
Monitor posts from competitor executives about product updates
Track engagement on competitor customer success stories
Capture prospects engaging with competitor pricing announcements
For Service Competitors:
Track webinar attendees from competitor events
Monitor engagement on competitor case study posts
Capture prospects in competitor-specific LinkedIn groups
For Brand Monitoring:
Use competitor brand names as keywords to find all mentions
Track hashtags like #CompetitorName or #CompetitorConference
Monitor prospects discussing competitor solutions
This systematic approach transforms your competitors' content marketing investments into your qualified prospect pipeline, ensuring you're always engaging with prospects who understand your market and are actively evaluating solutions.