Quick Steps
Navigate to Signals tab
Find Extract ICP from your incoming Webhook signal
Copy your unique webhook URL from the popup
Configure your system to send data in required format
Click Run to activate
Detailed Instructions
1. Access Inbound Webhook Signal
Navigate to the Signals tab where you manage all signal sources. Locate the signal titled "Extract ICP from your incoming Webhook" in the list.
2. Open Webhook Configuration
Click the Run button next to the incoming webhook signal. A popup window titled "Set up Webhook" will appear.
3. Copy Your Webhook URL
In the popup, you'll see your unique webhook endpoint (each customer has their own unique URL):
https://webhook.unstuckengine.com/[your-unique-id]
Click the copy button to copy this URL. You'll need to configure your external systems to send POST requests to this endpoint.
4. Configure Your System
Set up your system to send data to the webhook URL using the required JSON structure:
{ "intent": "1", "linkedInProfileUrl": "https://www.linkedin.com/in/username", "source": "your_source_identifier", "additional_info": "any_custom_data" }
5. Activate the Webhook
After configuring your external system, click Run to activate the webhook and start receiving signals.
Primary Use Cases
1. Data Transfer from Customer Systems
Import prospects and leads from any of your existing systems:
CRM platforms (HubSpot, Salesforce, Pipedrive)
Marketing automation tools
Customer databases
Partner portals
Support systems
2. Custom First-Party Signals
Capture proprietary engagement signals unique to your business:
Digital Sales Room activity
Newsletter subscriptions
Product usage events
Content engagement
Custom tracking events
Required Webhook Structure
Your system must send a JSON payload with these four fields:
Intent Field
The intent field defines the signal type:
"1"- 1st-party intent (direct engagement with your company)"2"- 2nd-party intent (engagement through partners/affiliates)"3"- 3rd-party intent (external signals from third-party sources)"0"- Zero intent (no specific intent signal)
LinkedIn Profile URL
The linkedInProfileUrl field should contain the full LinkedIn profile URL of the person:
"linkedInProfileUrl": "https://www.linkedin.com/in/username"
Source Field
The source field identifies where the signal originated. Examples:
"hubspot"- HubSpot CRM"salesforce"- Salesforce"form_submit"- Website form"newsletter"- Newsletter signup"digital_room"- Digital Sales RoomAny custom identifier for your system
Additional Info Field
The additional_info field is flexible and can store any custom data you need:
Custom tags or labels
Event metadata
Internal IDs
Tracking parameters
Context information
Any data relevant to your workflows
This field is optional and can be left empty ("") if not needed.
Complete Example Payloads
CRM Import
{ "intent": "1", "linkedInProfileUrl": "https://www.linkedin.com/in/johndoe", "source": "salesforce", "additional_info": "lead_id_SF-12345" }Newsletter Subscription
{ "intent": "1", "linkedInProfileUrl": "https://www.linkedin.com/in/janedoe", "source": "newsletter", "additional_info": "enterprise_newsletter_Q4" }Digital Sales Room Activity
{ "intent": "1", "linkedInProfileUrl": "https://www.linkedin.com/in/user123", "source": "digital_room", "additional_info": "viewed_pricing_proposal" }Partner Referral
{ "intent": "2", "linkedInProfileUrl": "https://www.linkedin.com/in/referred_user", "source": "partner_portal", "additional_info": "partner_abc_corp" }How Unstuck Engine Processes Your Webhook
When Unstuck Engine receives your webhook:
Validates the payload - Checks required fields are present
Identifies the person - Uses LinkedIn URL to find or create prospect profile
Enriches the data - Adds 50+ data points about the person and company
Scores against ICPs - Evaluates fit with all your ICP models
Matches personas - Identifies matching buyer personas
Assigns engagement stage - Places in appropriate stage (A-E) based on all signals
Triggers downstream actions - Sends enriched data via outbound webhooks
Webhook Response
Unstuck Engine returns:
200 OK- Signal successfully received and processed400 Bad Request- Missing required fields or invalid format401 Unauthorized- Invalid webhook endpoint500 Internal Server Error- Processing error (will retry)