What Are Active Leads?
Different platforms use different terms: "warm leads," "engaged accounts," "intent signals," "active contacts." The naming varies, but the concept is similar — you're paying for leads who show some form of activity or intent.
We call them active leads because it's the most accurate description: these are leads who became active during your billing period.
How We Count Active Leads
An active lead is counted each time we detect a verified intent signal.
Intent signals include:
1st-party signals: Website visits, form fills, product usage
2nd-party signals: LinkedIn profile views, page follows, post engagement
3rd-party signals: G2 reviews, comparison page visits, ad clicks
Zero-intent signals: Imported from Apollo, Clay, Sales Navigator (no activity yet, but tracked and scored)
The Challenge With Raw Activity Data
If you're tracking 200 people and 10 of them generate 16 total signals across various channels, you're looking at 16 separate data points. Without proper aggregation, that's 16 rows in a spreadsheet - many of them duplicates of the same people.
This is where most platforms stop. You paid for activity tracking, here's your activity data. The rest is your problem to solve.
How Unstuck Engine Aggregates Active Leads
We automatically consolidate all active lead data into two clean views:
People: Unique individuals with all their signals combined
Companies: Accounts with activity aggregated across multiple people
Example
You run an outbound campaign with 200 contacts.
Activity detected:
10 people visit your website → 10 active leads
3 of them also view your founder's LinkedIn → +3 active leads
1 follows your company page → +1 active lead
2 comment on a post → +2 active leads
Total activity detected: 16 active leads
What you see in your dashboard:
10 unique people
Signal breakdown: 7 people with single signals, 3 with multiple signals
1 company flagged as "Hot" because multiple people (≥2) showed 1st-party intent
You're billed for the 16 active leads, and you get clean, aggregated intelligence on 10 people and their company.
Active Leads vs. Records
Your dashboard shows Records — unique People and Companies with all their activity in one place. These Records are built from active leads, which measure each signal we detect. Think of it this way: the more signals someone generates, the richer their Record becomes — single-signal contacts give you basic awareness, while multi-signal contacts show genuine intent and help you prioritize.
Why This Matters
When you see "150 active leads used this month," you're seeing:
Real signal detection (we tracked 150 intent activities)
Automatically cleaned and deduplicated into unique People
Aggregated into Companies with multi-person engagement scoring
Every lead scored against your ICP and Persona rules
Monitoring Your Usage
Your dashboard shows your current usage with a visual indicator:
Hover over the indicator to see exact usage (e.g., "Used 30 of 455 active leads available").