The Phone Enrichment Cost Problem
Traditional calling approaches waste resources:
High Enrichment Costs: $1 per mobile number adds up quickly across large prospect lists
Low Connection Rates: Cold calling typically achieves 1-5% connection rates
Poor Qualification: Calling unqualified prospects wastes time and budget
Inefficient Resource Allocation: Equal investment in all prospects ignores fit and intent signals
The Smart Calling Strategy
Unstuck Engine enables a three-tier approach to phone outreach:
Tier 1: Warm Calls (Highest ROI)
Target: High ICP score (80+) + High persona match + Active intent signals (A/B stage)
Connection Rate: 20-25% with phone validation
Investment: Full enrichment + validation + premium calling resources
Tier 2: Strategic Cold Calls
Target: High ICP score (70+) + Strong persona match + Some intent signals (C stage)
Connection Rate: 8-12% with phone validation
Investment: Selective enrichment + validation
Tier 3: Nurture First
Target: Medium ICP score or low engagement stage (D/E)
Strategy: Email/LinkedIn nurture until intent signals emerge
Investment: Minimal upfront calling investment
Phone Enrichment and Validation Strategy
After receiving your prioritized list from Unstuck Engine, enrich with phone numbers and validate for dramatically improved connection rates:
Phone Enrichment
Start by enriching your prioritized prospects with mobile numbers:
Tip: Use FullEnrich for maximum phone number coverage across multiple data sources
Only enrich prospects meeting your calling criteria (ICP ≥ 70)
Calculate enrichment costs vs. expected ROI before investing
Phone Validation Services
After enrichment, validate phone numbers to boost connection rates:
TitanX (Manual Integration):
Connection Rate Improvement: 1-5% → 20-25%
Features: Real-time mobile validation, carrier identification, line type detection
Note: No direct integrations, but unmatched results for certain audiences
Best For: High-value prospect calling campaigns
SureConnect:
Connection Rate Improvement: 1-5% → 20-25%
Features: Mobile number verification, deliverability scoring
Best For: Quality-focused calling campaigns
Implementation Workflows
Clay-Powered Calling Workflow
Step 1: Receive Prioritized Data
Set up Clay webhook to receive Unstuck Engine data:
Map
icp_score,personas_codes,engagement_stagefieldsFilter for calling-worthy prospects (ICP ≥ 70)
Prioritize by engagement stage (A → B → C)
Step 2: Phone Number Enrichment
Add enrichment column in Clay:
Use FullEnrich for maximum coverage across data sources
Only enrich prospects meeting your calling criteria
Calculate enrichment costs vs. expected ROI
Step 3: Phone Validation
Integrate validation services in Clay:
Validate mobile numbers for priority prospects
Filter out invalid/landline numbers
Score deliverability for each validated number
Step 4: Export to Dialer Platform
Export validated prospects with priority scoring and context data to your preferred dialer platform.
CSV-Based Manual Workflow
For teams preferring manual management:
Step 1: Daily Priority Export
Configure Unstuck Engine to export daily CSV with:
High-priority calling prospects (ICP 80+, A/B stage)
Medium-priority prospects (ICP 70+, C stage)
Complete prospect context and intent signals
Step 2: Phone Number Enrichment
Upload priority prospects to FullEnrich for comprehensive phone coverage
Download enriched results with mobile numbers
Calculate enrichment ROI based on prospect priority tiers
Step 3: Phone Validation via TitanX
Upload enriched list to TitanX for validation
Download validated results with deliverability scores
Filter for mobile numbers with high deliverability scores
Prioritize final list by engagement stage and ICP score
Step 4: Dialer Platform Upload
Upload your validated, prioritized prospects to your dialer:
Nooks: Upload with engagement context for personalized openers Orum: Include priority scoring and intent signal timing PhoneBurner: Set up prioritized call queues based on engagement stage Trellus: Configure with persona-specific talk tracks Salesfinity: Upload with account context and timing preferences
Automated n8n Workflow
Build end-to-end calling automation:
Copy
Unstuck Engine Webhook ↓ Filter Node (ICP ≥ 70 + Calling Personas) ↓ Phone Enrichment (FullEnrich) ↓ IF Node (Phone Number Found) ├─ TRUE → Phone Validation (TitanX/SureConnect) │ ↓ │ Filter (Valid Mobile Numbers) │ ↓ │ Prioritize by Engagement Stage │ ↓ │ Send to Dialer Platform └─ FALSE → Route to Email/LinkedIn Sequence
Cost Optimization Strategies
ROI-Based Enrichment
Calculate expected return before enriching:
High-Priority Prospects (A/B stage, ICP 80+):
Enrichment cost: $1
Validation cost: $0.10
Connection rate: 25%
Expected meetings: 15%
ROI: Positive for deals >$1,000 ACV
Medium-Priority Prospects (C stage, ICP 70+):
Enrichment cost: $1
Validation cost: $0.10
Connection rate: 12%
Expected meetings: 8%
ROI: Positive for deals >$2,500 ACV
Progressive Investment Strategy
Week 1: High-Intent Only
Enrich only A/B stage prospects with FullEnrich
Validate all enriched numbers via TitanX
Premium dialer time slots for validated numbers
Track conversion metrics closely
Week 2: Expand to Medium Intent
Add C stage prospects if Week 1 ROI positive
Maintain validation for all calling prospects
Monitor cost per meeting metrics
Week 3+: Scale Based on Performance
Expand to additional ICP tiers if metrics support
Optimize calling times based on engagement data
Refine prospect scoring based on conversion results
Dialer Platform Integration
Supported Dialer Platforms
Nooks
Advanced conversation intelligence
Real-time coaching capabilities
Best for teams focusing on call quality
Orum
Parallel dialing technology
High-volume calling optimization
Best for SDR teams with volume targets
PhoneBurner
Power dialing with CRM integration
Automated follow-up sequences
Best for solo practitioners and small teams
Trellus
AI-powered conversation assistance
Real-time research and coaching
Best for complex B2B sales cycles
Salesfinity
Multi-channel outreach integration
Advanced analytics and reporting
Best for comprehensive sales engagement
Advanced Optimization Techniques
Time-Based Calling
Use Unstuck Engine's engagement timing data:
Call prospects within 2 hours of intent signals when possible
Schedule callbacks based on previous LinkedIn activity times
Coordinate calling with other marketing touchpoints
Account-Based Calling Coordination
For target accounts with multiple stakeholders:
Prioritize decision makers for phone calls
Use other channels for champions/influencers initially
Coordinate timing across all touchpoints
Geographic Optimization
Optimize calling costs by geography:
Higher investment in tier-1 markets
Adjusted ICP thresholds for different regions
Local number validation for better connection rates
Measuring Phone Enrichment ROI
Key Metrics to Track
Cost Metrics:
Phone enrichment cost per prospect
Validation cost per valid number
Total investment per connected call
Cost per meeting booked
Performance Metrics:
Connection rate by prospect tier
Meeting booking rate by engagement stage
Pipeline value per phone investment
Sales cycle length for phone-sourced opportunities
Efficiency Metrics:
Time to connection by prospect priority
Calls required per meeting by tier
Conversion rate phone vs. other channels
Expected Results by Implementation
Month 1 Results:
60-80% reduction in wasted phone enrichment spend
300-400% improvement in connection rates
50-70% increase in meetings booked per calling hour
Month 3 Results:
200-300% improvement in phone-sourced pipeline
40-60% reduction in cost per opportunity
25-35% improvement in sales cycle velocity
Best Practices
Resource Allocation
Invest maximum resources in A-stage, high-ICP prospects
Use FullEnrich for comprehensive phone coverage
Always validate numbers through TitanX for highest-priority prospects
Message Personalization
Reference specific intent signals in opening
Mention recent company activity for warm calling
Customize approach based on persona type
Timing Optimization
Call within 2 hours of strong intent signals when possible
Use engagement history to optimize calling times
Coordinate with email and social touches
Data Quality Management
Regularly update phone validation services
Track and remove consistently invalid numbers
Monitor carrier changes and number portability
This strategic approach transforms phone outreach from expensive spray-and-pray to surgical precision, ensuring every dollar spent on phone enrichment targets prospects most likely to connect, engage, and convert into pipeline opportunities.